What Indian Agencies Can Learn from Praveen Kenneth’s Leadership Playbook
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Introduction Leadership in advertising is more than boardroom decisions or creative approvals. It’s about shaping culture, nurturing talent, and anticipating shifts before they happen. In India’s fast-changing marketing landscape, few leaders have embodied this ethos better than Praveen Kenneth. His approach to business, creativity, and people has made him one of the most respected figures in the communications industry. Whether in building an agency from the ground up or mentoring future leaders, Praveen Kenneth offers a masterclass in leadership worth learning from. This blog explores what Indian agencies today can absorb from his playbook and why those lessons are more relevant than ever. Build a Culture Before You Build a Business The success of any agency lies in its people. And Kenneth understood that before most. Early in his career, he championed flat hierarchies, mutual trust, and creative autonomy. Rather than create rigid structures, he nurtured environments where teams fel...